In marketing it’s all about the creative, it’s the life of today’s advertising for businesses. Developing a creative marketing strategy or idea is the best way to ensure that assets are created with intention and that results stay in line with a larger, judicious plan.
Okay so here we go, the first question which pops into our mind is What is the creative part of marketing? and here's your answer, those people who are most successful are the ones who use creativity to increase their exposure. Creative marketing is the generation and execution of communicating unique messages in an inventive way. This allows a message to be remembered, leading to higher brand recognition and consequently, increased sales.
Creativity in marketing is generally an idea, an blueprint, an structure of plan which is formed before start of marketing for an business, product, brand etc. In this time today creativity becomes most important way in advertising, marketing to attract more and more traffic.
Here I'll tell you some ways that How creativity in marketing helps you in growing your business, generating more sales?? etc.
If we talk in mathematics language, by applying creativity in your busniess plan it looks attractive to customers, to most of the people and hence, can bring lots of traffic to your website, app or business. Creativity in advertising and marketing also helps in generating new sales too.
“Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity.” – Charles Mingus
Now-a-days in this digital world, if you see many people advertise about their business in various articles, Tv, websites etc to grow their business, to grow traffic, to generate new sales. You can create attractive slogans for your business, can make a separate marketing team to distribute work, can grow your marketing through social media platforms mainly quora and by advertising, can create nice posters about your business which looks attractive. That's how you can bring creativity in your marketing plan to attract more and more traffic.
2. Creative Strategies build Brand Identity
If you create an creative, an attractive, a different strategy for marketing about your brand. Their is high chance to get into people mind. Creative and innovative marketing and advertising ideas can build your customer base more and more strong.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” - Seth Godin
Creative marketing strategies can help you to build a dedicated following, that will stick with you not only for one sale, but for the long term. A creative advertisement is able to send message to your customers, to your followings. It delivers your brand values and what you stand for to people, and the very important fact you produced such a creative advertise can make customers feel that you’re worthy of their attention and their loyalty. Through your different-different creative ways of advertising it looks more attractive and builds your brand reputation.
3. Creativity provides Artistic Value in Advertisement
When you start marketing or advertising make sure your ad is high-quality and shows appealing visuals and font. The production quality should be top notch, you should include clever descriptions, and use an original color palette that reflects your brand. Consumers are often drawn to ads that don’t look like traditional ads, but are more of an art piece.
“Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community...faster.”
- Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer
Our eyes, mind are very sensitive and attracts towards light blue, light green color. So, try to make your add with that color only which will attract more consumers. Creative ads more effective in inspiring people to buy products than ads that simply catalogue product attributes or benefits.
4. Creativity provides new competitive advantage
Innovation and creativity go hand in hand in the business world. You don’t want to have stale, plain solutions, services, and unappealing products that no one wants. You need to step out of your comfort zone, explore brand new solutions, and stimulate creativity.
With business creativity, you get to solve problems faster and easier than ever before. It helps you discover unique ideas that will keep your users interested and engaged, which is vital to your business success. You get to stay one step ahead by uncovering what people need before they need it. You can push the boundaries while also retaining your own style. None of this would be possible without creative thinking. Not only does it go hand in hand with problem-solving, but it also helps people see opportunities.
Reference: Creative Marketing
Creativity in Marketing Helps you to Stand Out more strongly. If businesses want to be successful in their marketing they need to cut through the noise and stand out from their many competitors. Creative marketing tactics and strategies mean that you will capture your audience's attention.
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