I think everyone of us more than once have given their emails in return of an ebook or course or just subscribed to the website for more updates or whatever. Almost everyone have provided their emails to people for something. And the people whom you're given your emails is just collecting emails and making a list to do marketing of their products or affiliate products. All in all email marketing is very good strategy which most of the people use to do marketing of products. And you're here means you've interest in learning about email marketing or maybe you know but you need some expertise. Okay no worries, in this article I'm gonna explain you email marketing from beginner level to advanced level.
Let's say you have a list of 1000 emails and you are selling a product for only $10 and your conversion rate is only 1%, you can simply make a $100 in a couple of minutes by sending one email. Now let's imagine you have a 100,000 emails in your list, your products price is $50 or $100 and your conversion rate is around 2% to 3% imagine the number that you can make by sending one email marketing campaign. Isn't that crazy?!
In this article I'll tell you step by step how to make money with emails. It's going to an ultimate email marketing guide. In 2022 it's one of the best marketing strategy to get more traffic to grow your business and to make more money online. So let's just start.
The Real Email Marketing Strategy
Now first of all let me tell you the real email marketing strategy which includes building real audience and building real business and making real money. The idea is really simple, you just need to build your audience and one of the best ways is to build email list is to have a contact list, where you can contact people anytime to get more traffic to get more sales maybe to communicate to ask them to run surveys anything.
So for example I'm giving away some free ebooks on my website and if someone clicks now on download button a pop-up form will open it will tell you download this ebook, you need to enter your name and your email and click download. What happens here is I'm collecting these email addresses and building my email list. So to make things simple when you want to build an email list you want to give something and in exchange you can get the email address of anyone this something that you are giving is called a lead magnet. Something that attracts people to subscribe to your email list. So now I'll tell you step by step how you can build that email list.
Step 1: Build A Lead Magnet
So what you are going to do in step one is build a lead magnet, you need to create something that you will give to people in exchange of their email addresses. The lead magnet can be anything a free ebook, an application, a course, a video anything valuable that you can give to people. So I believe the easiest lead magnet you can create is a free small ebook. But you'll ask me how I can create an ebook? Okay here I'll tell you, just simply go to canva.com, it's one of the best applications out there. Then go to create a design and click on book, then click on book cover and it will give you the size automatically of an ebook and you can start creating a free ebook. Now here you'll be having two options, to create a free ebook or a free lead magnet from scratch. You can create ebook at your own or you can go to PLR websites.
Now if you searched PLR websites on google, you'll see a lot of websites having a lot of products which you can use for free. But what is PLR? PLR is simply the products that you have the right to reuse. As an example let's say you want an ebook so you can download totally for free and you have the right to use it. But as a small tip, whenever you download PLR ebooks, don't just use it as it is. Just do some changes import it into canva or copy and paste into microsoft word, powerpoint, you can use whatever software, app you want and do some changes to it. I think the idea is super simple and once you have done with your lead magnet, just download it, download pdf. So now you'll have a pdf which is the free ebook that you can use as a lead magnet.
Step 2: Start Building Your Email List
So we've just finished with step one, which was, build a lead magnet. now you can give it to people to start building your email list. But wait a little bit before we go and start collecting emails when you collect the emails we want to save them somewhere, we want something to manage our email list, we need an email marketing service. In the last week I find something that you can start totally for free and I tried my best to find free services and free tools to start your online digital marketing business by collecting email list because I know a lot of you can't invest too much money in this services/tools.
So one of the best free email marketing services and building sales funnels is systeme.io. In systeme.io you'll get a free plan which allows you to build an email list of up to 2000 contacts. I think this is the only service allows you to add 2000 contacts totally for free with unlimited emails you can send, you can build sales funnels, blogs, email campaigns automation rules everything in the free plan of systeme.io. So usually when you wanna collect and build email list, we have mainly two methods:
You can sign up yourself for systeme.io for free from here.
The first one is to build a funnel, a landing page that will be used to collect the emails. So now we'll talk in detail about the first one which is building a dedicated landing page. So in systeme.io you just have to go to funnels and create a new sales funnel in the target where you'll build an audience. There you'll be only building an email list, building an audience, you are not going to sell anything. So after you clicked on create a new sales funnel, it will automatically create the funnel for you. After that you'll see squeeze page. The squeeze page is step one where people will enter their emails at the thank you page. It will tell people thank you for subscribing or so on or directing them to a certain page. So now in the squeeze page you'll get a lot of templates, all you have to do is if you are giving away a ebook or course or anything just select a template related to your lead magnet and edit it. You can add their image and the title of your lead magnet. And after a user entered their first name and email on your landing page, they can download your lead magnet.
By the way you can also add your custom domain. If you go to your account settings, you will see you have an option of custom domains where you can add your custom domain. Like for example, I'll say you can add, funnel yourwebsitename.com. And save it.
So after the squeeze page, you'll have the thank you page. And once one you set thank you page for signing up, you can add a link maybe to your facebook group, maybe to your youtube channel whatever you want. So I think you got the idea, now you can go and work around, create your own designs and implement it. Now the main idea is in the squeeze page, in the automation rules. Whenever someone signs up you need to add it to your contact list and tag it. So you just have to go in the automation rules and add a rule. So click on funnel step form, subscribe, add an action and add a tag. But what is a tag? It's simply something that describes the contact. So when someone subscribes to the form, you'll will tag him and then you need to send the lead magnet to the contact you added. It's that simple, now you have your first funnel that you can use to collect emails. Now the main question is how you can promote the funnel which you created? It's very simple, you can promote this funnel inside your website, facebook groups, quora, instagram or wherever you want to build your audience.
The second method is while someone is reading your articles on your website, a pop-up will appear where people can enter their emails to follow you or to get a lead magnet. So now I'll tell you in detail about this method.
Now all you've to do is you've to go again to funnels and create a new funnel. You can select the domain and in the type make sure to select pop-up form. Then save it and drag that form before the thank you page. Again you'll get their a lot of templates, you just have to select one and edit it. That's too simple, the idea in both funnel and pop-up method is same just with a slight difference only. So now what you are going to do is, go to the script and copy that small script of that pop-up page which you created and just go to your website where you've to include that form. Let's say you want this pop-up to appear while someone is reading the article or like doing anything on your website so for that you've to paste the script in the backend and update your website.
So this is how you can implement both a squeeze page or a pop-up form with system.io totally for free and add it to your website, so in this way we finish step 2 which was the main step on how to build email lists.
Step 3: Start Sending Email Marketing Campaigns
So now step 3 is to start sending email marketing campaigns. You can go to emails newsletters or campaigns and start sending your contact list. So now let's go somehow more in deep and talk about some more advanced tips that will help you when you are building your campaigns your email lists and much more.
So the service which I use for email marketing is convertkit. It's one of the best email marketing services and also what's nice about convertkit is it has a free plan, you can stop the $0 upto 300 subscribers. So now I'm going to tell you how to create a custom pop-up form to collect emails inside convertkit. In case if you want to go somehow advanced in your website it's not obligatory but I must explain this to give the best value out of this article. So I've done on my website is I've added a new plug-in which is a paid plugin, it's optional but I'll recommend you to use this if possible, it's a fantastic one. This is why I'm sharing it with you and it's called popup maker. What's nice about popup maker is it have an free plan also so you can start for free and also it's having an starting plan from $87 per year which is good. If you can afford it go and buy it, if not it's okay.
Alright, so let's go back to convertkit. Now you can click on new broadcast you need to enter a subject line and what's nice about convertkit it has a feature called the a b split test. If you click on it you can use two subject lines and send the campaign with two subject lines to see which one is performing better. So you can optimize your campaigns with the best subject lines later.
So in these way you can use convertkit too for your email marketing campaigns.
If you want to know about more email marketing services other than convertkit and systeme.io then you surely check my Top Email Marketing Platforms To Use in 2022 article.
If you need more deep understanding in email marketing niche you check out this awesome book - Email Marketing: An Hour A Day.
Conclusion
So in these article I've explained everything you should know about email marketing. So to sum up things the first step is to create a lead magnet, in second step we discussed about building your email list, prepare your email templates and in third step we discussed is to set up everything and be ready to send your email marketing campaign. Believe me if you followed these steps which I told you correctly you can really build a passive income source from email marketing.
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Vrushal,
(Freelance Writer and Web Developer)
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