Digital marketing is trend right now. Many people started there online business and earning a huge passive income using digital marketing. You can also generate a passive through digital marketing business. But you'll ask me, What is digital marketing? Types of digital marketing? How to start? How can I earn?...This article is going to be completely beginner friendly. Every question regarding digital marketing you've will be covered in this article. So, let's start!
Digital marketing covers a lot of areas it's very broad and really what it refers to just marketing that a company does a person does an individual a group an organization and they do it in the form of an electronic device or with the aid of the internet so that's really what digital marketing is. You have many traditional forms of digital marketing like email. You can use different email platforms to send out email so lots of different ways to communicate your product your service. Like that you also have different social media platforms, you can create your own websites, or you can directly run ads on search engine to communicate with your audience about product, your service. That's what digital marketing is.
Types Of Digital Marketing?
We have like many types of marketing techniques which comes under digital marketing. By the way lemme tell you something, actually I have also created an awesome ebook DIGITAL MARKETING BEGINNER TO ADVANCED GUIDE in which I've covered every single thing about digital marketing. Here you can check the book description and if you feel that you need to deep dive in digital marketing business and need some guidance or wanna start an digital marketing agency you can surely check out the ebook. In this article I'll give an short information on 7 top best techniques like how to use it? and how you can earn money through it? etc. So here are some of the types of digital marketing:
1. Search Engine Optimization(SEO)
2. Content Marketing
3. Social Media Marketing(SMM)
4. Search Engine Marketing(SEM)
5. Affiliate Marketing
6. Email Marketing etc
Okay so here we'll go through each type of digital marketing one by one.
1. Search Engine Optimization
Search Engine Optimization is like when you search for right keywords for your website to rank on top of google search that's what actually is SEO(Search Engine Optimization). It mainly comes down to a two-pronged approach. You have on-page SEO and you have off page SEO. On page has everything to do with your website in order to make it relevant. And off page has everything to do with your website but not on your website it means that how can we become relevant by linking to other websites. For example we can become relevant by getting our content on other platforms, so we become relevant in the eyes of Google. Whatever you do off the website to make sure your website, your domain whatever that domain is .com, .org is relevant in the eyes of Google. That's off page SEO. Hope you understood.
So let's take a look at on-page SEO first. So as I mentioned, it involves optimizing your website and when we say optimizing your website there's a lot of things to do on your website to make it relevant in the eyes of Google. Like we've to take a look at content, we have the header tags, Meta Description, Alt tags, we've to fast our website's page loading, then we've internal linking, we've sitemap, and a lots of different things going on here. And so for me one of the first things you should do when you create a page on your website is to make sure the title tag is unique and includes those keywords. It's very important because that's what shows up in search results on Google. Then we've a meta description so that's underneath the title tag and again this is in search results. So when somebody types in a keyword you want to be found and you want your title tag to stick out and you want your meta description to specifically describe what you're offering. And also Google will naturally add in site links underneath your organic listing to links to other pages on your site so that's on-page SEO.
Now we're gonna look at Off Page SEO. Okay so off page SEO involves promotional methods beyond just optimizing your site. For example optimizing your title tag, meta description might not be enough to get you to rank for that keyword query. So we need to do some link building, we need to get our name out there on other web sites. Okay so we need to be able to establish some external links or backlinks from high quality relevant sites to our site and it may not just necessarily have to be linked because Google recognizes link list backlinks. So just having a reference on a high quality site may be good enough to get you in the eyes of Google to become more relevant. So that's Off Page SEO.
If you need more detailed information about Search Engine Optimization(SEO) you can surely check my article What Is SEO Marketing - A Complete Beginner's Guide.
If you need some more books on Search Engine Marketing you can check it here.
2. Content Marketing
Content Marketing is a form of marketing that involves simulating interest and it brands products or services by creating and sharing online material. So if we talk about online material that can come in many forms or assets like blogs, videos, infographics case studies, white papers, ebooks etc. For example a blog can be part of your website, a video could be something you could upload to YouTube, an infographic could be something you actually share on LinkedIn and all these other assets could be integrated throughout. They could be shared or used on your website for people to grab and share and use and comment on it. So that's what content marketing is. You need to be able to push out content so that people have a better understanding of your product or service. The process of content marketing is you really want to decide what goal you want to achieve with your content marketing campaign.
Let's say you wanna start content marketing journey and planning to write a blog then you may want to use WordPress also you can use blogger too. But my suggestion will be to go with WordPress because you can post as many blogs you want, also we can optimize it for SEO, we'll have there something called Yoast SEO plugin which will help us with optimizing the particular blog post for that particular keyword we're trying to target. The key to start blogging is, with a blog post we can write up to 500 to 3000 keywords and the whole point is we're trying to introduce our audience to a particular topic that resonates with our product or service and so that's the great thing about blogging. That's the great thing about WordPress is that you know very easy to use you, can integrate it with SEO, you obviously have commenting, you have different plugins that you can add in they're very easy to edit and so that's why I think wordpress is good option to start blogging.
So another example of content marketing is video. So with video you have the ability to upload this video to popular video sites like YouTube or tiktok and you can optimize that particular video with title, tags, hashtags and descriptions and can monetize it. You can also use social media platforms for video marketing like Instagram and Facebook etc. There are lots of good video tools out there to create a video, a high quality video is what you want to put your profit service in the best forefront so that people can react, they can share, they can comment, they can like your videos and also they could follow your channel.
If you need more deep understanding into blogging do check my article on How to start blogging & make money from blogging - A complete beginner's guide. In that I've explained everything about how you can generate a passive income through blogging.
Also if you need some more books on content marketing do check it here.
3. Social Media Marketing
Social media marketing really involves creating content fits that blog if it's that video that you created for content marketing and using different social media platforms to increase your visibility whether that be traffic, whether it be engagement, whether it be brand awareness or any other marketing goals that you have. That's what social media is good for because social media will take that content and really allows you to grab your marketing goals.
Okay so for example if it's Facebook and you got some videos that you want to post up there. Your main goal to then post the video to get traffic to your website or to build brand awareness or to just get people to react on it by sharing or liking and so that's what social media is good for. So sharing content allows you to create interactive content and again you can use infographics or you can apply content with imagery or post videos or do things that are interactive like polling and contests so a lot of flexibility in terms of the content that you could share on social media. So you want to establish a process for social media marketing. So you want to be able to have a process and you want to be able to set up goals that you want to achieve with your social media campaign because just posting content for content sake is really not going to generate anything for you. So you want to set up those goals ahead of time then you want to understand what content would be best suited for your target audience so if our goal is to generate brand awareness then maybe an infographic is what we want to do. Maybe that's the best choice of asset for our target audience based on the platform with social media. We also want to research what the competition is and find out what works for them so it's very easy to do on social so if you already have a competitor on Facebook you can always go to your competitors website and you can always see you know what they're posting and what kind of reaction engagement they're getting for a particular post.
Also we want to be able to see what's work and what's not work in the past and with digital marketing recall you can get instant metrics back. So if you posted something last year and you're thinking about posting it again you probably want to do an audit to see over the past year what post of work and have not worked for you then you want to pick and choose the social media channels or platforms and to find a strategy for each of them because if you have a video then the video may work on say YouTube, Instagram but may not necessarily work for LinkedIn and Twitter and so you want to be able to pick and choose the asset, the strategy and align it with the appropriate platform. Then you want to take inspiration from case studies and other famous brands so you can continue to learn. I mean that's the beauty of social media marketing once take a look at some of the companies that inspire you or some other companies in your industry or even again your competitors and see what they're doing and what they're posting and what kind of engagement they're getting so you should always you know be able to seek out what others are doing on social and to me this is important to create a social media content counter.
The whole point is you want to be able to measure engagement. So you want to be able to leverage different forms and different assets across social media to see actually what works and what doesn't work and again look at what other companies have done whether they be competitors or not see what type of assets they're posting and what's working for them.
Now when it comes to social media marketing there are lots of tools available like buffer, HootSuite, post planner etc. I mean the list of social media marketing tools are endless and just like SEO you will need a platform to work with. For example sprout social. If you have a Content calendar, if you have a lot of different assets and you want to be able to organize those assets and content across multiple channels then sprout social can help you. And the great thing about using a social media calendar is yes you can publish and organize your post accordingly, you also have most social media platform tools have listening so you can listen in on key words and audiences different brands and industries and conversations that are being had about a specific topic and again most social media platforms if not all have reporting and so this is important because you can actually see. You know what, how your post or different assets to perform in terms of engagement and so to me that's important. If you're going to focus on social media as a platform is as a channel you want to have a social media platform tool.
I think you know on facebook there is an ad campaign. So what you can do is you can hand your ad with a call-to-action button to drive traffic to your website or you can create ppc offers. Facebook advertising is a cost per click model so anytime somebody does click on that ad you're going to pay but it allows you to really get your content out there in front of your intended audience. If you're not doing it organically meaning you're not posting on Facebook on a regular basis or maybe you want to supplement those organic posts then doing this is a good way to really get your brand out there. If it's awareness, If it's a drive traffic or to convert Facebook is a good option. LinkedIn, Twitter all these social media platforms offer that out that option up to do paid advertising.
Also if you need some more books on Social Media marketing do check it here.
4. Search Engine Marketing
Let's switch to our next digital marketing type which is search engine marketing. So search engine marketing is an advertising model that is good for driving traffic to your site because you're paying each time someone clicks on your advertisement. Now how is that an equal trade well because you can advertise on search engines like Google or Bing which has a big network. You can actually pay your way to the top of search engine rankings and so if you're at the top for paid search and somebody clicks something to that effect your ad can appear at the very top even above local search, even above organic search and so the visibility is there. It's a good way for you to then get that traffic that you convert for certain keywords and because you're getting traffic or other potential to get traffic you're gonna pay each time somebody clicks on these ads so you have multiple choices on the type of asset you want to use including text image video etc. So there's more to it you have Linkedln, you have Instagram, you have Facebook sip lots of different ways to advertise and get your ad in a more prominent position you just have to pay for it. and I just told you that under social media marketing, Facebook you can create an ad and have your ad targeting your audience and in return you're gonna pay.
When you actually set up an campaign like anything, you want to determine the goal you want to achieve for the campaign you want to do that upfront especially when you're talking about paying per click(PPC). If your pay per click then you definitely want to make sure you determine what your goals are so you can measure them accordingly. Then you want to choose in this case a relevant list of keywords you could do it for your brand meaning you could choose your own brand keywords, you could choose keywords related to you what your brand is trying to offer whether and once you choose a relevant list of keywords you can finalize those keywords and then bid on them. Then what you're going to do is align those keywords with a headline and description and set up a campaign. Then start paying Google or Bing or whomever it is you're advertising with you want to be able to measure those goals so that's really the important part here because regardless of where you advertise you're going to be able to monitor campaign results and so with Google you can even import conversions into the campaign.
If you're running a campaign, you're running up cost and you're not getting conversions. Then you're probably not going to be continuing to run those campaigns so you want to optimize your campaign and retarget potential customers. So retargeting is always a good option. Retargeting is targeting someone who went to your website and actually purchased or downloaded something. You define what action you want that audience to take in order to retarget to them.
So the whole point is you can configure your retargeting campaign based on certain behavior on your website and the main target is you're pulling people back to your website. Now the one thing I like about Facebook is they offer a multitude of options in terms of assets so you can run a single image ad, you can run a carousel meeting, kind of multiple images, you can run a video, you can run a combination video or image, you would obviously run text with a thumbnail so you have a lot of options in terms of the type of ad you can run.
Also if you need some more books on Search engine marketing do check it here.
5. Affiliate Marketing
Now another type which comes under digital marketing is affiliate marketing. It's also an good passive income source. What actually affiliate marketing is, most of the products, websites have an affiliate program. Means you must have to register yourself as an affiliate for that particluar program and then, if someone performs a particular task which is required to that particular product, service then you'll get an commission.
You've many affiliate networks like amazon associates, CPAlead, Shareasale affiliate, and many more. You can join one or more networks and can start promoting. Many affiliate programs are there which gives you high affiliate commission. Like hostinger, pinbank etc. They all are available on different-different affiliate networks. you can check this. I've explained here all different affiliate networks which you can join and start earning.
Also if you need some more books on Affiliate marketing do check it here.
6. Email Marketing
So let's turn our attention to email marketing. So email marketing really is used to personalise emails in order to convert that recipient or that perspective user into a customer and so like all the other digital marketing channels we want to follow some type of flow a process or methodology.
The first step in email marketing is you have to identify your target audience. When you identify your target audience you're gonna create a segment. So in other words you don't want to send one email to everyone because not everyone is going to be interested in that email so in order to get somebody interested you need to be able to send an email tailored to that audience so that audience can respond and react accordingly. So once you target that audience and create segments email, you're gonna create the campaign and set up an appropriate call to action. But when you create the campaign and set up that appropriate call to action, that call to action is gonna be aligned with your goal. So what is the goal of the email campaign is it simply to get people to click on something a purchase or sign up or watch or download something.
So just like with affiliate marketing you want to choose an appropriate email marketing tool. There are lots of tool out there but the popular once are like Flodesk. If you want to know about more awesome email marketing tools you can check out my Top Email Marketing Platforms to Use In 2022. So when you choose one of that email marketing tool you're gonna test your emails before you send them out and then when you test your emails you're gonna use that email marketing tool. So once you tested, you can immediately send them out or you can schedule them. You want to create probably two emails per segment audience because you want to add an attractive subject line and copy to the email. But if you sent two emails to the same target audience then you want to test the subject lines, you want to be able to see what subject line is going to entice somebody to open the email. In the case of emails it's always about open rates. How many people are opening, then how many people are clicking and then how many people are actually responding are they converting or downloading or whatever it is you want them to do what you need.
I've also created an guide on 7 Strategies To Ace Your Digital Marketing Business in which I've explained 7 Strategies to grow your Digital marketing business and also how you can make money with proved and unique ways. Tips, Tricks, Strategies everything I've explained in that guide.
Also if you need some more books on Email marketing do check it here.
Conclusion
From my experience I found that if it is something you're wanting to jump to one thing to know is even if you are a beginner. Once have a think about what you're wanting to do with your email marketing moving forward because even if you go for a cheap or free option now it's going to be really expensive once you start growing your list or once you start adding new features then, it may become quite costly, prohibitive and you may jump to another platform.
And that jumping from platform to platform is a headache. It's really annoying to do not only is it getting all your subscribers over from one platform to the other but setting up all your workflows again any of your templates. I would recommend just having a bit of a think about where you want this to head in the future and just planning for that when you choose your platform, stick to one of the above best platforms and grow your earnings using email marketing.
if you don’t want to miss out my next articles, leave me a follow on medium.com where also I started writing articles now-a-days. And also I've an instagram page where I daily post motivational, finance, business related posts. Please do check it once and if you like it do leave a follow - BillionairyCasket. And finally, thanks for reading! I always appreciate your thoughts and comments — share them below.
Vrushal
(Freelance Writer and Web Developer)
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